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An
interesting phenomena is occurring in cosmetic surgery and dermatology.
Today, men are just as concerned about their looks as women. Hair salons,
cosmetic counters, manicure shops and cosmetic dermatologists' offices
have suddenly, it seems, gone co-ed. Once the domain of women, these
meccas of beauty are increasingly being visited by a new audience of
men, concerned with their appearance.
Statistics suggest that men are the fastest growing component in most
cosmetic dermatology practices. This has certainly been the case in
my practice. I am seeing record numbers of men concerned about wrinkles,
excessive sweating, frown lines, acne scarring and excessive hair. This
represents a quantum leap over a few years ago. While women become familiar
with altering their looks through make-up during adolescence, men never
have a similar experience. With most men I see, a beard or mustache
is the only thing they've ever done to alter their looks.
Many studies I've read attribute this change to emphasis on career advancement
and wanting to keep up with their significant other (although it is
often the "significant other" who brings you in). Men also
are reluctant to experience the down time which is inevitable with plastic
surgery.
The most common procedures requested by men are:
- Hair removal on the back and upper arms
- Botox
to stem excessive palm and underarm sweating
- Prestige Parisian Peel for skin rejuvenation, scars and acne
- Botox, collagen, CoolTouch II and Erbium resurfacing to alleviate facial
wrinkles, frown lines and scars
Clearly, the time has come for men to shed their inhibitions to consult
physicians about these problems. With so many new procedures available,
cosmetic dermatology has finally become an equal opportunity option.
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